Design Museum Sports Car Retrospective Celebrates 70 years of Ferrari

Design Museum Exhibit Celebrates 70 years of Ferrari Design

In celebration of Ferrari‘s 70th anniversary, an amazing exhibition featuring the best of Ferrari Design, including one of Michael Schumacher’s victory rides has been assembled at the London Design Museum. ´Today, Design Museum brings you everything you need to know about Ferrari: Under the Skin.

The brand started by Enzo Ferrari back in 1947, in a post-war Italian economy in shambles, has been a revolutionary leader of motor and sports car design for almost as long as it has existed, since the début the Ferrari 125 S.

Ferrari: Under the Skin aims to showcase the history and evolution of the creative process behind Ferrari design over these 70 years, by gathering 14 of the rarest Ferrari models, totalling £140M in displayed assets, starting with a replica of Ferrari’s first model to its most recent one. Some of the main attractions include the race cars that lead Michael Schumacher to his victory in 2000, and Stirling Moss’s 1960 Tourist Trophy.

Ferrari: Under the Skin closes up with Ferrari’s latest model, among the most expensive vehicles ever, the LaFerrari Apertaa loan to the Design Museum by British chef Gordon Ramsay. The super-sports car is equipped with not only a 6.3-litre V12 engine but also a hybrid system with a battery pack and electric motor, which feeds the engine with extra power generated through braking. The car can reach speeds of up to 217 miles per hour (349 km/h).

The third room is dedicated to Ferrari’s career in track racing, including the Schumacher’s 2000 model, which made him the first Ferrari-sponsored champion ever. The signature red F1-2000 also goes to emphasize Ferrari’s emblematic history of competitive racing performance. In the same room, one can also find helmets, trophies and racing suits worn by Schumacher, Alberto Ascari, Mike Hawthorn and Kimi Räikkönen.


More than your average sports car exhibition, Ferrari: Under the Skin provides an insider’s point of view into Ferrari design aesthetics, functionality and engineering, giving you the full timeline of their progress as well as displaying Enzo Ferrari’s work from sketches on paper, early design plans, and personal items, to the very final Ferrari models in all their excellence. Most of these were provided by the Ferrari Museum in Maranello, Italy.

The curators behind this astonishing exhibition were Andrew Nahum and Gemma Curtin.  It is available at the London Design Museum from this November until next year’s April 15th. Nahum shared his thoughts on the retrospective – “Ferrari represents an ideal case study in design and development. Ferrari uses the subtle and often unseen techniques of automobile design, but with the utmost care and precision“, he said.


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